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California Theming

The Golden State Invades Canada

California wines are enjoying their moment in the sun. As the theme region of this week’s Vancouver International Wine Festival and the subject of a high impact showcase running in March at the LCBO, the casual charm of Golden State vintners will be widely on display in major markets.

Not to be overlooked, the annual California Wine Fair rolls across Canada, starting in April. Stops in Halifax, Quebec City, Montreal, Ottawa, Toronto and Calgary will offer the chance for trade and consumers to sample a large number of wines from the state’s major wine-growing regions.

The timing is advantageous. What better way to appeal to winter-weary Canadians than by offering a taste of California’s legendary wine culture? Wine lovers in Ontario can expect that their neighbourhood liquor stores will be turned to outposts of California wine country, with bold visuals depicting the various wine regions and in-store tastings of some of the more than 100 California wines on offer.

The strong showing comes as no surprise. Sales of California wines are up in Ontario. The month-long focus is hoped to fan the flames of consumer interest in the diverse array of wines being produced.

The bounty of wines has inspired us. We’ll be including a feature on the white wine culture of the Napa Valley in our upcoming April/May issue. A region that is famous the world over for Cabernet Sauvignon has more to offer, especially in the form of sparkling wine, Sauvignon Blanc and aromatic varieties. We look forward to sharing our report with you next month.



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